It seems that nowadays the hype is with Customer Data Platform. People are often confused with MDM, and truth is that they share a lot in common
1)
data quality, integration, data stewardship, data governance, modeling, and profile unification.... provided by both, and usually MDM tend to provide better and more mature functionalities
2)
Segmentation, Activation, Analytics ... which are usually provided by CDP but to a very limited extent by MDM platforms
How do you see the current positioning of Reltio in this space? and its evolution for the product roadmap?
Could you share an example of a current implementation of Reltio covering as much as the functionalities listed above?
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Loic tordo
Schneider Electric
barcelona
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