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Given that business users are demanding detailed Census Data Enrichment, how does Reltio plan to solve this, and/or how are others solving for detailed Census Data Enrichment?

  • 1.  Given that business users are demanding detailed Census Data Enrichment, how does Reltio plan to solve this, and/or how are others solving for detailed Census Data Enrichment?

    Founding Member
    Posted 04-30-2021 08:53
    Our business users require (demand) detailed Census Data enrichment that Reltio/Loqate does not offer today. Is anyone solving for that outside of Reltio? How? 

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    Kevin Chorley
    Manager, Data & Analytics - Data Governance
    Blue Cross North Carolina
    NC
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  • 2.  RE: Given that business users are demanding detailed Census Data Enrichment, how does Reltio plan to solve this, and/or how are others solving for detailed Census Data Enrichment?

    Founding Member
    Posted 04-30-2021 10:19
    Probably not what you are looking for, but we have integrated census data mainly to identify gender stratification for anti-merge logic for profiles that would otherwise auto merge in with fuzzy logic.

    What other demographic information are you thinking of using census data for enrichment?

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    christopher bradley
    carmax
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  • 3.  RE: Given that business users are demanding detailed Census Data Enrichment, how does Reltio plan to solve this, and/or how are others solving for detailed Census Data Enrichment?

    Founding Member
    Posted 04-30-2021 11:06

    We haven't yet implemented Reltio, but have identified gaps in the Census data specific to geographical designations. Our current matching system/application (not full mastering) offers more granular options. Our data analysts and scientists leverage fields like FIPS codes, CBSA and MSA codes as well as Census Block and Tract data. 

    I know Reltio's 2021.2 release will contain some of those data elements (through Loqate), but we're still gapped on a few areas. The ideal solution is through Reltio/Loqate but I was interested in any in-house built solutions that may be out there.



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    Kevin Chorley
    Manager, Data & Analytics - Data Governance
    Blue Cross North Carolina
    NC
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  • 4.  RE: Given that business users are demanding detailed Census Data Enrichment, how does Reltio plan to solve this, and/or how are others solving for detailed Census Data Enrichment?

    Reltio Employee
    Posted 04-30-2021 13:03
    Hello Kevin,

    Thank you for posting the question here in the community. We are planning to include US Census data (CensusCode, CBSAMetropolitanStatisticalArea, etc) as a part of Reltio's Address Verification capability in the 2021.2 release, the documentation will have the full list of fields that will be available. However, we recognize that there are additional fields that can help businesses with use cases like segmenting data or better matching, the plan is to make those fields available to our customers in upcoming releases. Please reach out to CSMs for further details.

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    Prasad Satam
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