Our latest Community Show explored how Reltio’s Salesforce Connector—powered by Reltio Integration Hub™—transforms Salesforce from a standalone CRM into a real-time engine for enriched, trustworthy data.
Seamless, Scalable Integration
Karthik Thomas, Product Manager at Reltio, walked attendees through the power of our native Salesforce integration, which offers:
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Prebuilt bidirectional sync with Salesforce for accounts and contacts
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Real-time, near real-time, and batch sync options, including polling and push-triggered flows
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Out-of-the-box “Search Before Create” (SBC) to prevent duplicates before they start
This no-code, extensible solution supports everything from bulk data migrations to low-latency updates—with built-in governance, transparency, and customization flexibility.
Live Demonstration: From Setup to Sync
Karthik demonstrated:
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How to configure search parameters for duplicate prevention
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Real-world creation of Salesforce records and auto-sync to Reltio
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Live audit trails showing data and relationship sync in both directions
Attendees also learned how the connector can be enhanced with data governance steps—such as routing updates through Reltio’s DCR API before changes are accepted.
What’s Next
Karthik previewed the upcoming micro-batch sync mode—a new option that bridges the gap between real-time triggers and high-throughput ETL, ideal for complex enterprise workloads.
Today’s session proved that Salesforce becomes far more than a CRM when powered by real-time, unified data from Reltio.
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