Unraveling the Merge Introducing Auto Unmerge for Accurate Data Records
Reltio's automatic unmerge feature streamlines the process of separating previously merged entity records when discrepancies or changes in data are detected. Designed for data stewards and technical leaders, this feature automatically unmerges consolidated records triggered by CRUD (Create, Read, Update, Delete) events that alter attribute values on contributing source data crosswalks. For example, if a first name changes from "John" to "Jack" in the source data, making the profiles no longer match, the system will automatically unmerge these profiles. The feature is not applicable when using contributors or data providers during data loading processes or when integrating with Salesforce or third-party data enrichment services.
Organizations can enable automatic unmerge at the EntityTypes level, allowing selective unmerge actions based on specific needs. They can also configure rules to retain certain merges and avoid unnecessary unmerging and merging cycles. Automatic unmerge does not apply to manually merged records unless explicitly configured to do so, preserving manual interventions by data stewards unless specified otherwise. For changes in match rules or survivorship strategies, a BatchUnmergeEntities API must be executed to impact the specified entity types. This feature enhances data management efficiency by ensuring real-time data accuracy and reducing the need for manual unmerge actions.