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Modern enterprises increasingly rely on real-time, governed, and secure data sharing to power analytics, AI models, and downstream operational workflows. As organizations accelerate their adoption of Databricks for advanced analytics and data engineering, the need to move high-quality, trusted, 360-degree and AI-ready data from Reltio to Databricks— without copying, without pipelines, and without security trade-offs —becomes critical. At Reltio, we’ve designed a seamless and highly secure integration with Databricks using Delta Sharing , the industry’s open, cross-cloud protocol for data sharing. This integration gives Reltio customers direct, efficient, ...
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Our most recent Reltio Community Show explored the next evolution in Lifecycle Actions (LCAs)—a transformation designed to give customers more control, faster deployments, and greater operational flexibility. Led by Saurabh Agarwal , Principal Product Manager, and Pratik Katti , Associate Software Engineer, the session walked through the shift from native LCAs to cloud-native functions —a major milestone in the Reltio platform’s modernization journey. Why This Matters For years, native LCAs required customers to submit and certify code through Reltio, resulting in long review cycles and shared-environment constraints. With the introduction ...
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In today’s data-driven economy, enterprises face a dual challenge: unifying data from multiple sources into a high-quality, AI-ready state, and delivering trusted, real-time insights across the business. Leaders expect seamless collaboration across data teams, faster analytics, and AI-driven innovation—all without compromising security or compliance. Yet, many still grapple with the complexities of preparing, harmonizing, and activating data for advanced analytics and AI workloads. That’s where Reltio Data Sharing with Databricks comes in. By combining Reltio’s ability to unify, cleanse, and enrich data into a trusted, AI-ready foundation with Databricks Unity Catalog ...
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What’s New in Reltio 2025.2: AI Agents, Seamless Integrations, and Smarter Stewardship Recap from the September 22 Community Release Webinar Our latest Reltio Community Show brought customers and partners together for an exciting walkthrough of the 2025.2 release. The session spotlighted game-changing capabilities across four key themes—AI agents and digital workers, simplified data activation, strengthened unification, and enhanced real-time performance. Here are the highlights from the webinar: 1. Agentic AI at Work: Reltio Agent Flow Suite This release marks the debut of Reltio Agent Flow Suite™ , our new agentic operations layer ...
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Our latest Reltio Community Show explored how the new unified UI configuration format empowers administrators and data stewards to create more intuitive, maintainable, and flexible user experiences. Hosted by Abhradeep Sengupta , Principal Product Manager at Reltio, the session unpacked the “why” and “how” behind the change—and what it means for our customers. Simplifying UI Configuration with a Unified Format The biggest announcement of the session was the introduction of a single unified JSON configuration file . Previously, customers managed multiple configuration files for each entity and dashboard view—an approach that often led to complexity ...
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Our latest community show spotlighted Reltio AgentFlow™, a breakthrough in enterprise AI operations. Led by Sergio Abraham, Principal Product Manager, the session explored how AgentFlow™ automates data governance tasks at scale—without compromising control, trust, or security. Agentic AI, Grounded in Trusted Data AgentFlow™ combines large language model (LLM) intelligence with enterprise-grade architecture, enabling autonomous agents to perform tasks like match resolution, data enrichment, and workflow optimization. Built on Reltio’s trusted data foundation and the MCP (Model Context Protocol) Server, AgentFlow™ ensures agents stay aligned with human ...
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Modern enterprises run on data. To drive business insights, predictive analytics, and intelligent customer experiences, organizations need a clean, connected, and contextual dataset that flows seamlessly into their analytics and AI/ML environments. That’s where the Reltio Data Pipeline for Snowflake comes in. It enables organizations to move curated, real-time master data directly from Reltio into Snowflake with high performance and reliability, powering downstream analytics, dashboards, and machine learning models without friction. Why Reltio Data Pipeline for Snowflake Matters The Reltio platform unifies data across silos and delivers trusted, enriched ...
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Introduction With Reltio now supporting the RELTIO_JSON format for Data Loader jobs, there’s a powerful new way to ingest data. The Console Data Loader UI doesn’t support this format yet, so in this post I’ll show how to load RELTIO_JSON quickly and princiefficiently using simple, API‑driven methods. We’ll walk through a step‑by‑step process for files stored locally or in cloud storage (AWS, Azure, GCS). Why Use RELTIO_JSON for Data Loader? If data from the source systems can be converted to the Reltio JSON format by the integration layer, this option can provide many advantages over the other supported file types ( e.g. CSV, standard JSON etc.) ...
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Why Data Survivorship Matters More Than Ever In our latest Community Show, Survive and Thrive: Mastering Data Survivorship in Reltio, Senior Product Manager Saurabh Agarwal unpacked one of the most foundational—and often misunderstood—aspects of master data management: survivorship. Whether you’re unifying customer data across systems or trying to determine which phone number to call, survivorship is what helps you decide the “golden record”—your single source of truth. Key Topics Covered What is Survivorship? Saurabh kicked things off with real-world examples of how multiple data sources can conflict, and why a strategy is essential to ...
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In today’s data-driven economy, enterprises face a dual challenge: unifying data from multiple sources into a high-quality, AI-ready state, and delivering trusted, real-time insights across the business. Leaders expect seamless collaboration across data teams, faster analytics, and AI-driven innovation—all without compromising security or compliance. Yet, many still grapple with the complexities of preparing, harmonizing, and activating data for advanced analytics and AI workloads. That’s where Reltio Data Sharing with Microsoft Fabric comes in. By combining Reltio’s ability to unify, cleanse, and enrich data into a trusted, AI-ready foundation with Microsoft ...
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Our most recent Community Show spotlighted the upgraded D&B Data Blocks Integration in Reltio, led by Karthik Thomas, Product Manager. This enhanced integration is designed to streamline third-party data enrichment strategies with speed, reliability, and scalability. Why the Upgrade Matters One of the biggest blockers in realizing MDM value has been the challenge of integrating trusted data into daily business processes. Traditional integrations are often slow, costly, and complex. Reltio’s new v2.0 pre-built integration package, powered by the Reltio Integration Hub, eliminates these hurdles with low-code/no-code recipes and an extensible architecture. ...
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Our latest Community Show explored how Reltio’s Salesforce Connector—powered by Reltio Integration Hub™ —transforms Salesforce from a standalone CRM into a real-time engine for enriched, trustworthy data. Seamless, Scalable Integration Karthik Thomas, Product Manager at Reltio, walked attendees through the power of our native Salesforce integration, which offers: Prebuilt bidirectional sync with Salesforce for accounts and contacts Real-time, near real-time, and batch sync options , including polling and push-triggered flows Out-of-the-box “Search Before Create” (SBC) to prevent duplicates before they start ...
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Our most recent Reltio Community Show featured an in-depth look at Reltio Flexible Entity Resolution Networks (FERN) , our AI-powered matching engine. The session, hosted by Mike Frasca, Reltio’s VP of Product Management, provided a detailed overview of how FERN is revolutionizing entity resolution and match discovery. Highlights from the Session 1. FERN as an Augment to Rules-Based Matching Mike clarified a common question—FERN isn’t replacing rule-based matching, it’s enhancing it. Rules are still effective for most matches, but FERN excels at identifying subtle, hard-to-detect edge cases, such as cross-language or initial-based name variations. 2. ...
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In our latest Reltio Community Show, Sriraj Rajaram, Director of Product Management, walked us through how Reltio’s Intelligent 360™ can dramatically enhance Customer Data Platforms (CDPs), powering a truly unified and actionable Customer 360. The Challenge with Standalone CDPs While CDPs serve marketers well for campaigns and interactions, they struggle with core data management: Limited support for non-customer entities Weak identity resolution Minimal householding and relationship linking Inability to unify low-quality or anonymous data The result? Fragmented profiles, missed insights, and personalization gaps. Enter ...
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This week’s Community Show was all about resilience, trust, and readiness. Sudipto Chakraborty, Director of Product Management at Reltio, took center stage to unveil Reltio Business Critical Edition (BCE) — our premium offering built to ensure your enterprise never has to say “We’re down.” Why Business Continuity Matters Now More Than Ever With data powering every transaction, engagement, and decision, businesses can’t afford downtime or data loss. Sudipto illustrated just how expensive downtime can be, quoting figures up to $1M per hour for critical industries. BCE was built to prevent exactly this. It's not just a product — it's a commitment to operational ...
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Our recent community show, held on Wednesday, June 4, 2025, provided a deep dive into how the new Reltio Model Context Protocol (MCP) Server is set to revolutionize the integration of AI agents with trusted enterprise data. Led by Sergio Abraham, Principal Product Manager for AI, and Anthony Colichio, Senior Value Consultant, the session covered the pressing challenges facing Agentic AI and LLMs, demonstrated the power of the Reltio MCP Server in action, and outlined its architecture and extensibility. The Challenge: AI Lost in the Data Mess Anthony Colichio kicked off the show by highlighting the pervasive issues hindering the effective deployment of ...
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If you're designing your Reltio data model and trying to decide between standard relationships and reference attributes, this one's for you. In Reltio, reference attributes offer a powerful mechanism to model relationships between entities while exposing select relationship or related-entity data directly within the referencing entity. However, like any design choice, they come with their own trade-offs. This post outlines the key advantages and drawbacks of using reference attributes in Reltio to help architects and data stewards make informed decisions. ✅ Pros of Using Reference Attributes 1. Faster Read Performance Without reference attributes, ...
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During our most recent community show, Ankur Gupta, Principal Product Manager at Reltio, and Asif Kazi, unveiled the powerful integration of Reltio Data Cloud™ and Microsoft Fabric, showcasing how this collaboration delivers trusted, AI-ready data for advanced analytics. They tackled the pervasive challenge of fragmented and low-quality data, explaining how it hobbles AI models and introduces compliance risks. Reltio Data Cloud™ was presented as the solution – a unified, interoperable platform providing high-quality, governed, and instantly accessible data, built upon core components like match and merge, relationship management, and reference data management. ...
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Ansh just dropped a blog post unveiling the open-source developer edition of the Reltio MCP Server -our new bridge that lets any LLM or AI agent search for Reltio entities, get potential matches, relations, etc. in real time, no custom integrations required. The Bitbucket repository is live today for you to clone and try. Why this matters Standard interface: Agents "speak Reltio" out of the box-think USB-C, but for AI Trusted data: They act on the same governed, real-time graph you already rely on. Instant experimentation: Spin up the server locally and point your favorite LLM at it-no waiting for a managed ...
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Our most recent community show featured a deep dive into Reltio Lightspeed™, a cutting-edge solution for delivering lightning-fast, personalized experiences. The session, led by Sudipto, Director of Product Management at Reltio, covered technical aspects, real-world applications, and a video that highlighted the potential customer impact that Lightspeed could bring. Reltio Lightspeed Data Delivery Network To kick off this show, Sudipto introduced the Reltio Lightspeed Data Delivery Network, a novel approach to providing trusted data to applications. Lightspeed is not simply a faster API, but a fundamental shift in data delivery. Key Features of Reltio ...
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