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How does this system address old addresses and the customer moved to the new addresses in MatchIQ

  • 1.  How does this system address old addresses and the customer moved to the new addresses in MatchIQ

    Posted 10 days ago
    Even if they used third party address verification, we have this challenge.

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    vipul patel
    Integrity Marketing
    Dallas TX
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  • 2.  RE: How does this system address old addresses and the customer moved to the new addresses in MatchIQ

    Reltio Employee
    Posted 10 days ago
    Thanks for your question Vipul. 

    That's one of the things about address standardization. Regardless of what tool you are using, right. It is supposed to standardize, because location in the US or in any other country is going to be same. There might be some variation in the way this address cleansing tools return the data. So those kind of small changes, relative Match IQ can handle those things using fuzzy matching on the address line one, or address line two, or even city, state and any other. But if it's a completely different address and the cleansing tool itself is resolving or not resolving those addresses correctly, then you will have problem here.

    It's like a Match IQ does not do any cleansing of addresses in addition to what we get from the standard address cleansing tool that we have built in. I hope that answers the question. To provide a short answer, Reltio Match IQ does not do any additional cleansing of addresses here. It works on the addresses that was already cleansed and stored in Reltio.

    Check out the MatchIQ - Machine Learning Based Matching - Community Show here: 


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    Suchen Chodankar
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