Data Sovereignty, Certification, and Growth: A Focus on Reltio – Introducing the China Region
This show gave an overview of a virtual event hosted by Reltio Community Show on the topic of "Data Sovereignty by Design: Introducing the China Region." In addition, it discusses the significance of Reltio's certification in China and its implications for customers. The event covered the concept of data sovereignty, the importance of adhering to data residency laws, and regulations, especially when operating across borders. The following sections summarize the key points made by the Sushant Rai, who is the Senior Director of Product Management at Reltio, in each of these topics.
Understanding Data Sovereignty
Data sovereignty refers to the concept that data is subject to the laws and governance structures of the country where it is located. It encompasses data residency, data privacy, and everything associated with it. The regulations surrounding data sovereignty can be challenging for businesses and organizations operating across borders as they may need to comply with different data protection laws and regulations in each location. Despite these challenges, data sovereignty is becoming increasingly important in today's digital age as more data is generated and stored online.
The Importance of Data Sovereignty
Data is an incredibly valuable asset in today's world, as it can contain sensitive personal information that needs protection. Ensuring that data is subject to the laws and regulations of the country where it is located helps to ensure that this information is protected from unauthorized access and other potential risks. Adhering to data residency laws and regulations also helps organizations comply with the laws in each country where they operate.
Data Sovereignty by Design: Introducing the China Region
The China region is part of the company's strategy to support global customers in adhering to data residency laws and regulations. Sushant announced the availability of the China region at Reltio, which allows customers to store their data within China and comply with local data protection laws and regulations. The availability of the China region is a step towards supporting global customers in adhering to local data protection laws and regulations, thereby providing a secure and compliant environment for their data.
Reltio's Certification in China: What It Means for Customers
Reltio is a cloud-based master data management platform that has received its certification in China, allowing it to operate in the country and host customer data there. As the only software-as-a-service (SaaS) vendor to have attained this certification in China, Reltio is able to offer its native cloud platform to global organizations to unify multi-source silo data into a single source of trusted information.
The Importance of Certification
Reltio's certification in China is significant because it enables the company to offer its platform to a wider audience. As the only SaaS master data management platform in China, Reltio can now allow global customers to deploy their instances in the country. Not all cloud providers are available in China, and Reltio has partnered with Amazon Web Services (AWS) to ensure unlimited scalability for customers. Having local language support for customers is essential, both for compliance and for user/administrator support. Data sovereignty, privacy, and residency requirements are critical in China. By having certification, Reltio can meet these requirements and comply with Chinese regulations.
Local Support for Growth
One of the advantages of Reltio's certification is the provision of local support. This allows customers to get help in their time zone, and in their language. This is important for compliance and for customer satisfaction. Additionally, it allows administrators to work more efficiently with local teams. Reltio has a local L1 support team on the ground, trained on the platform and ready to assist customers with any issues they may have.
One of Reltio's customers, a global luxury brand, has a large customer base in China and requires a unified 360-degree view of their customers across all touchpoints, including online and offline channels. Reltio's team worked closely with the luxury brand to integrate their existing customer data into Reltio's platform, enabling them to gain insights into customer behavior and preferences.
Through Reltio's platform, the luxury brand was able to track their customers' interactions with their brand, including website visits, social media engagement, and in-store purchases. This allowed them to identify trends and patterns in customer behavior, enabling them to personalize their marketing campaigns and improve the overall customer experience.
Reltio's platform also provided the luxury brand with a unified view of their customer data, enabling them to easily identify high-value customers and target them with personalized offers and promotions. This resulted in increased customer satisfaction and loyalty, as well as improved sales and revenue for the luxury brand.
Overall, Reltio's platform helped the luxury brand to better understand their customers and deliver personalized experiences across all touchpoints, ultimately driving business growth and success.