Matching is the process of identifying records that are identical or related to one another. Typically, when considering matching data in a master data management system, we think about finding data that is completely identical. When such data is found, it is unnecessary to keep both sets of data. One of the features of Reltio MDM is that you can find these identical records easily, and also find records that are related.
There are two methods of matching that Reltio supports. These methods are machine learning-based matching and rule-based matching.
Rule-based matching is instruction-based, where the configuration provides the instruction and the platform executes the matching based on those instructions. With machine-learning based matching, customers can build their match IQ model, and use this as a model for matching records.