Customers expect enterprises to be omnichannel. For all practical purposes, every enterprise in today's technological landscape really is omnichannel.
Imagine a customer makes a purchase on your website one day, and another purchase in your brick-and-mortar retail store the next. Your customer expects to be treated to a single, personalized experience. If multiple fragmented data systems create two parallel customer profiles, the result is unwanted friction that turns the customer away.
Fragmented user experiences are the result of fragmented, incomplete, or duplicated data spread across multiple channels. This situation limits your organization's ability to understand and meet customer needs at every touch point.
The result is a disconnected customer experience, which reduces potential revenues or increases customer churn. The root cause of this issue often comes down to siloed systems not talking to one another within the customer landscape.
As data privacy and consent becomes a greater priority for customers, regulators, and lawmakers, the ability to effectively manage data will become a competitive advantage for agile enterprises.
Enterprises that identify customers in real-time and assign them a single, universal profile can create clean, consistent experiences that delight customers across all touch points. This is the promise that master data management (MDM) offers to complex enterprises.
Reltio Identity 360 is an enterprise MDM solution that connects all internal, external, and third-party data under a single interface. It brings customer data together to create a single, unique profile with a Universal ID for each individual. This ID works across applications, establishing a consistent user experience, detecting fraud, and streamlining compliance.
This technology builds the foundation for all consumer engagements — across web browsers, mobile apps, e-commerce stores, email hosts, digital ads, contact centers, and beyond.
So how does it work?
Use machine learning to cleanse, match and merge person entity data including customers, prospects and other contacts from all data sources. Create faster and more reliable contact resolution with no coding required.
Leverage both auto-generated and configurable universal ID data to ensure data quality and consistent operations across organizations. Establish user IDs that follow individuals' behaviors anywhere they touch your organization.
Remediate conflicting profile information according to easily configurable policies. Use dynamic and contextual profiles to make it easy to find the insights you need to make fast, data-driven decisions. Resolve inconsistencies safely using high-quality interrelated user data.
Automatically enrich profiles with third-party data to better understand customers and prospects. Add new customer information to existing profiles to glean additional and more accurate insights. Create new data categories for profiles whenever needed.
Use Connected Graph technology to understand relationships and hierarchies across people and households to help find new opportunities to sell and serve. Use those relationships to inform marketing strategies and improve customer communications.
Support data governance and privacy regulations such as GDPR and CCPA with configurable workflows, reference data, task management, granular audit trails and consent management. Simplify compliance and protect customer trust without impacting usability.
Real-time data correlated with reference data, transactions and interactions leads to a holistic view of the customer’s or prospect’s relationship with the organization and ensures better user experiences.
Reltio Identity 360 provides lightning-fast searches and on-the-fly segmentation, using the structure of all relationships and connected data to present richer and more precise results. Intelligent indexing ensures that all relevant data is easily accessible for authorized users.
Use business intelligence tools in a high-performance analytic environment to leverage the power of operational data management metrics and actionable business insights. Add to the power of Reltio Reporting and create reports with the exact analytics and insights you need.
Maintain ongoing data quality and stewardship with user-friendly tools for data cleansing and matching, reference data management, data validation and reporting. Reltio's primary value comes from enhancing data integrity and enabling enterprises to gain more value from their data.
Reltio Identity 360 gives enterprises the ability to improve business outcomes in four critically important areas. Each of these improvements builds value that accumulates throughout the customer lifecycle, boosting employee productivity and customer satisfaction all the way down the line:
Customers can choose to deploy Reltio Identity 360 through two licensing tiers: Free and Premium. All the features and capabilities described in this blog are available in both Free & Premium tiers. The only difference is the number of consolidated profiles that customers can manage.
Customers can start with the free tier and move to Premium seamlessly as their data volume increases. For more than a single-person domain (such as Organization or Product domains), choose Reltio Enterprise 360. This solution provides a single source of truth for all data domains to deliver trusted and connected data across the entire enterprise.
We have a set of great resources to get customers up and running with Reltio Identity 360 in no time.
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