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Reltio Integration Hub: Background and Business Benefits

By Gaurav Gera posted 11-13-2021 06:25

  


Reltio Master Data Management continuously works to improve our product, so that users can find further value within the platform. We’ve done this recently with Reltio Connected Data for Snowflake, where we introduced a new feature that allows the two platforms to work together to help drive better business decisions. 

Now, we have another product to announce- the Reltio Integration Hub

We will be releasing loads of content on this topic, so that our current and potential users are informed and aware of the newest Reltio product. In fact, this product is discussed in this webinar as well as a second, which will cover:

  • Recipes
  • Best practices
  • Lifecycle management
  • And a live question and answer session

The first webinar, which we will discuss in this article, talks about:

  • What the Reltio Integration hub is
  • It’s business benefits
  • The Hub’s architecture, features, and capabilities
  • Live questions and answers

In this article, we will go over Reltio Integration Hub’s background and business benefits. In the following article, we will look at its features, and discuss the live demonstrations shown in the webinar.

But First- Why Reltio? 

Today, in the enterprise IT landscape, we see companies struggling with many data silos at once. Each data silo is created by a proliferation of applications. Businesses are using more applications than they have ever used before. This is happening because:

  1. Businesses have more applications to choose from. 
  2. Applications can now solve specific business needs. 
  3. The applications are easy to find.
  4. The applications are also easy to install.
  5. Businesses can implement and use the applications without too much effort.

We see this trend throughout various industries. According to the 2021 Business at Work report published by Okta, larger  organizations deploy an average of 175 systems to run their businesses.This means that in the end, these users are creating copies of the same data, losing time and valuable dollars from their businesses.

Some of these systems are in the cloud, while others may be on premise. And, these systems can assist any area of the business. For example, marketing has its own set of technologies, as does budgeting, IT, and more. There are many different applications for analytics, machine learning, and artificial intelligence. In a perfect world, these would all integrate together to form one master application.

Unfortunately, point to point integrations make this difficult, and business processes become highly inefficient. Delivering and determining insights out of the data become more and more difficult. Finding consistent experiences across different channels and different touch points become difficult, too.

More on Common Business Challenges in the IT Landscape

We’ve talked about some business challenges within the IT landscape, but we want to touch on just a few more.

  1. For instance, increased data sprawl creates a brittle architecture.
  2. IT-led integration projects, intended to independently stitch systems together, are expensive and lengthy.
  3. Fragmented and siloed data sources lead to inefficient business decisions, processes, and poor customer experiences.

How do you solve this? First, you need Reltio. Reltio will build the foundations of your core data asset and your master data. Then, you will need to integrate this with your entire landscape. To make this process even easier, we have created the Reltio integration Hub.

Reltio: Delivering a Single Source of Truth for Any Kind of Entity

Reltio remains in the middle of all of these business applications, providing a clean, trusted foundation for a businesses’ core data assets and master data. Furthermore, it unifies the data across different systems and categories. Users have the ability to create the trusted data foundation for their customer data, organization data, suppliers, products, and other data elements.

Therefore, companies can increase the efficiency of their business processes. Reltio enables simpler management of risk and compliance, and supports a wide variety of applications. With Reltio, businesses enjoy the same consistent view of data necessary to operate efficiently.

Everything Reltio does involves integrating multiple systems. Once a user has created the unified data, Reltio makes it available to use the data in other systems as well. In other words, integration is the core of what we do, and what you are able to do with Reltio. Everything you do with Reltio involves bringing the data, and Reltio integrates the data into various systems within the landscape.

We do this on a massive scale, with real-time responses. Our processes are secure, we are a single data service, and we have many SaaS benefits. Other positive business outcomes include:

  • Increased conversion cross-sells or upsells
  • Reduced risk and heightened compliance
  • Application independence

Reltio Integration Hub

Succeeding in data-driven digital transformation requires organizations to enable self-service of trusted data. The traditional point-to-point data integration approach creates difficult-to-manage, un-scalable, and sometimes redundant data integration projects, which impact data sharing and governance. A new approach is required to address the data integration challenge.

Reltio Integration Hub is the modern way to build integration to power data-driven digital transformation. Not only does this speed the time to value for complex data integration projects, it also provides an agile foundation for unifying your organization’s data through prebuilt connectors for numerous applications, systems and platforms as well as providing visibility and centralized control of data integrations



Integration Hub is an addition to Reltio Connected Data Platform. It complements the functionalities that this system already has. 

Reltio Integration Hub is a low-code/no-code integration capability powered by an industry leading platform, Workato. Reltio Integration Hub provides a complete toolkit to

  • Orchestration - Build simple and complex application integrations and data pipelines
  • Intuitive drag & drop user interface
  • Integrate with more than 400 platform and 1000+ community connectors
  • Bunch of “universal” connectors (toolkit) for data transformation and building business rules and logic
  • Tools to manage lifecycle management, API management, centrally manage data schema and lookup values
  • Central monitoring, alerting and troubleshooting

Recipes lie at the heart of Reltio Integration Hub. A citizen integrator builds a recipe to integrate applications with Reltio to bring in or extract data out. It’s a visual flow chart like tool in which the user builds the connections to applications, map data, build transformations and other logic and construct that data or integration pipeline. Unlike traditional integration projects, building a recipe takes hours, may be in some cases days and not weeks or months.


Integration hub places thousands of connectors at your disposal, leading to almost every leading system out there. This includes application systems, analytic systems, and other data storage systems. Within the Reltio Integration Hub, users can choose from this long list of connectors and easily integrate any system they’d like. Reltio has been included as part of this list, offering an easy way to build the connectivity to your Reltio tenant, extracting the metadata from the tenant to build the attribute mappings through drag & drop tools. The connector has also abstracted the most commonly used APIs, so you can perform various operations of entities, relationships and transactions.


In addition, Reltio Integration Hub comes with simple monitoring and administration. So, the entire process can be monitored from one place. This makes all of your connections extremely easy to manage.


Reltio already offers a very scalable set of APIs, which you can use to build integrations independently between Reltio and other systems. Native utilities also exist, like Reltio’s data loader, export utilities for batch interfaces, and real-time synchronization of data downstream through our message queue.

Even with all of these features, we have further simplified the process, and make it available to everyone from IT professionals to business analysts or citizen developers.


Reltio Integration Hub Benefits

There are four business benefits we focused on when developing Reltio Integration Hub. First, we hope to empower digital citizens to build integrations. Both IT and citizen developers will be able to work on the same enterprise-grade platform. They will be able to use user-friendly UI and dashboards, enjoying a simple process. In the end, it’s easy for anyone to use.

Then, we wanted to create rapid deployments with low-code integrations. Users are able to easily connect Reltio with a variety of customer applications using low-code integrations. This increases productivity by reducing the complicated nature of integrating systems.

We also wanted to provide faster time to value. By accelerating integration projects, you are able to complete projects within a shorter time frame, thus receiving value from your purchase more quickly.

Finally, we wanted to enable users to unlock additional use cases, therefore driving innovation. With these capabilities, there will be other scenarios that come up that can be built into this integration layer with the capabilities found through Reltio Integration Hub.

All told, the Reltio Integration Hub is extremely relevant and useful. Wondering how to use it? We will go over technical details, features, and demonstrations in the following article.


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